CV

Strategic Brand Development and Market Positioning

I specialize in strategic brand development and market positioning. I am dedicated to helping businesses create a strong brand narrative and identity that resonates with their target audience. I conduct in-depth market research and competitor analysis to ensure that our clients stand out in the market.

Core of My Experiences

Influencer Marketing Strategy, ROI Analysis, Content Strategy and Video Integration, Creative Campaign Management, Branding, Social Media Management, Events Content

Projects & Collaboration

2024-Present

Forza Private Clinic

Marketing and CRM Executive

Website and CRM Management/Paid Search & Paid Social Campaigns/Social Media Management & Strategy

2017-2023

Freelance

Brand Development, CRM, and Social Media Marketing

Live an insight (YouTube&Instagram), Otto&You (Red-Xiaohongshu), Light Café, Yaso Tangbao, and Aesthetic Clinics (Doctors and Medical organization)

2022-2023

Astrogaz Co. Ltd., (Crypto and Web3)

Marketing Director

Online Media Event: Coins airdrops, significantly boosting brand presence across social media platforms like Twitter, Telegram, Medium, Instagram, and Reddit. During an airdrop event, achieved over 4,000 new Twitter followers, increasing fan engagement and community growth.

2016-2017

Ruder Finn (Thunder)

Senior Account Executive

PR Clinet Management: Glenmorangie and Hennessey

2014-2015

Elite PR Group (Apex PR)

Account Executive

PR Project: nice App launch press conference, Gartner IoT Local media briefing, Gartner 2015 Predicts Small Group Interview, and Bluetooth SIG Media Conference. Onsite: SanDisk 2014 Product Launch, Coke Cola Jump Rope Event, IBM Interview

2018-2023

ENTREPRENEURSHIP

Lights Art Space, Café, and Inn

Project: Collaborated with Patagonia

Educational Background

2023-2024

City, University of London

Media and Communication MA

2009-2013

Fordham Univeristy

Communication and Media Studies

My Vision

Operations and Marketing Professional with 6+ years of experience in vendor management, digital marketing, and strategic planning. Proven track record in enhancing service delivery, managing cross-functional teams, and fostering vendor relationships to optimize business processes and improve customer satisfaction. Currently pursuing an MA in Media and

Communication at City, University of London, with a focus on livestream commerce in Western markets. Seeking an operations management role to leverage my skills in vendor collaboration, employee experience improvement, and process standardization to drive business success in the EMEA region.